École Supérieure de Publicité（高等广告学院）European Study Guide: Programs, Entry Requirements, Costs and Student Planning

École Supérieure de Publicité（高等广告学院，usually shortened to ESP）is a French private higher-education institution focused on communications, advertising, marketing and digital. Its own website says it was founded in 1927 by industry professionals and describes itself as the first communications school in France; those are the school’s claims, not independent rankings, and this guide treats them as such. What can be verified directly is what the school publishes about its programs, fees, campuses and admission process, checked on 5 August 2026. This guide is written for students planning to study in Europe who want a practical read on ESP: what is taught, who gets in, what it costs and how a year actually fits together.

What École Supérieure de Publicité Is, and What It Publishes About Itself

École Supérieure de Publicité presents itself as a professional communications school whose programs run from Bachelor level (French Bac+3) to Mastère level (Bac+5). The school states that all its programs are RNCP-certified — registered in the French national vocational certification directory run by France Compétences — which is a checkable structural fact about the diplomas, distinct from any ranking claim. ESP also describes itself as part of the AD Education France network of schools. The practical footprint is six campuses: Paris, Lyon, Bordeaux, Toulouse, Nantes and Lille; the Nantes campus opened in 2022. For an international student the key point is that École Supérieure de Publicité is a private, professionally oriented school rather than a public university: admission is direct, cohorts start on fixed dates, and the teaching model leans on internships and work-study placements.

Programs at École Supérieure de Publicité: The Bachelor and Mastère Map

The program map at École Supérieure de Publicité is built in two stages. Bachelor 1 and Bachelor 2 Communication & Publicité give a two-year foundation across the mechanics of communication, marketing and digital. In year three, students choose a Bachelor 3 specialization: Communication & Marketing, Création publicitaire (advertising creativity), Événementiel (events), Marketing digital & IA (digital marketing and AI), International Marketing & Communication — a track taught 100% in English at the Paris campus — or the intensive Cycle intensif. Most Bachelor 3 tracks run in alternance, the French work-study format in which weeks of class alternate with paid periods in a company, and the published intake for these is September 2026.

At Mastère level, École Supérieure de Publicité runs Mastère 1 and Mastère 2 specializations including brand strategy and brand content, art direction and digital design, corporate communication and CSR, entertainment and creative-industries marketing, influence and events marketing, merchandising and retail, business development and e-commerce, media strategy and digital activation, and the English-taught International Marketing & Brand Content; a Mastère 2 in brand strategy and communication is also listed. Like the Bachelor 3 tracks, the Mastères operate in alternance. Separately, ESP and the business school EMLV co-run the Parcours Excellence, a five-year international track the school describes as a Grande École pathway: year one strengthens English and includes a summer camp at an AD Education partner campus in Europe, year two is taught 100% in English, year three moves to Media University in Berlin, and years four and five continue fully in English.

Entry Requirements and How the Application Works

Admission to École Supérieure de Publicité is deliberately outside the Parcoursup platform used by much of the French public system: applications are free, open all year and, per the school, take only minutes to submit. The school arranges flexible admission interview sessions and says applicants receive an answer within 48 hours. The interview is the centre of the process — ESP states it weighs personality, sensitivity and creativity more than transcript alone — so applicants to creative tracks such as advertising creativity or art direction should prepare material that shows how they think and express ideas.

For students from outside the European Union, École Supérieure de Publicité requires an international application form and runs remote entrance exams each year. Once the file is complete, the international department contacts the applicant within 3 business days to schedule an interview, and results are communicated within 7 days after the interview. Whether additional language proof is needed for English-taught tracks is not published as a uniform rule on the site, so the school’s own reply for the intake in question is the reference. Visa, residence and work-study contract matters are French administrative procedures that ESP’s website does not detail, and they follow the official rules in force at the time of application.

Costs at École Supérieure de Publicité for 2026/27

École Supérieure de Publicité publishes a fee grid on its tuition page. For Bachelor 1 and Bachelor 2 Communication & Publicité, the per-year tuition is €8,250 as a single payment, €2,890 per installment over 3 payments, or €1,520 per installment over 6. Bachelor 3 specializations (alternance) cost €9,000 per year single, €3,150 over 3, or €1,650 over 6. The Bachelor 3 intensive cycle is €8,500 single, €2,970 over 3, or €1,550 over 6. Mastère 1 and Mastère 2 programs are €10,000 per year single, €3,500 over 3, or €1,830 over 6. The five-year Parcours Excellence is billed by year: €9,950 for each of years one and two, then €12,000 for each of years three, four and five. Because most Bachelor 3 and Mastère tracks run in alternance, part of the training cost is typically carried by the apprenticeship system and the employer, so the net amount a student actually pays depends on the individual contract; the figures above are the school’s published list prices, and the school’s latest pages and the offer letter are the authority.

Planning a Year at École Supérieure de Publicité: Rhythm, Campuses and Mobility

The alternance rhythm is the single most important planning factor for ESP students: the calendar alternates classroom blocks with periods inside a company, and the schedule is settled between the school and the employer after enrolment. Campus choice matters because programs are not all offered everywhere — for instance the English-taught Bachelor 3 International Marketing & Communication and the International Marketing & Brand Content Mastère run at the Paris campus, while the Merchandising & Retail Marketing Mastère runs at Lille. Campus locations published by École Supérieure de Publicité: Paris at 9 rue Henri Bocquillon (metro line 8, Boucicaut or Félix Faure), Lyon at 181 avenue Jean-Jaurès in the multi-school La Tannerie site (metro B, Place Jean Jaurès), Bordeaux at 11 place de la Ferme de Richemont in the city centre, Toulouse at 85 Avenue de Grande Bretagne near the Cartoucherie eco-district, Nantes at 3-5 Rue Fulton, and Lille inside the EuraTechnologies hub at 58 allée Marie Thérèse Vicot Lhermitte.

International mobility is built into the model rather than optional. École Supérieure de Publicité partners with Media University in Berlin, where students can complete one to two years of a Master’s in English, and with IAAD in Turin for a one-year, 100%-in-English professional master’s in digital marketing that feeds into a Mastère 2. Erasmus+ internship mobility with scholarship possibilities and summer courses at Accademia Italiana in Florence sit alongside the English preparation for the third-year international Bachelor. A realistic planning sequence for a prospective student is: pick the track and campus first, confirm the alternance expectation and its funding, then line up the application interview, and only then build the budget against the published grid and the mobility window you intend to use.

Information Currency and Advice

The programs, entry requirements, fees and campus information above were verified against the official website of École Supérieure de Publicité (espub.org) on 5 August 2026. Tuition is set per academic year, intake dates and alternance policies change, and the school’s own claims about its history and network are promotional statements — always confirm current figures on the latest pages and in official offer documents before acting. If you would like to turn your background, language level and budget into a concrete application plan for École Supérieure de Publicité — track and campus choice, interview preparation, alternance expectations and the cost timeline — discuss your specific situation with this site’s advisers.